Biotera Ultra Color Care Shampoo

Biotera Ultra Color Care Sulfate-Free Shampoo gently cleanses, deeply hydrates and promotes long-lasting color retention to keep hair color bright & vibrant by over 88%

Biotera Ultra Color Care Sulfate-Free Shampoo is paraben and sulfate-free** and promotes long-lasting color retention and deep hydration for very damaged and dry hair. Infused with 100% more botanicals and extracts. Color-safe.

Biotera Ultra Color Care Sulfate-Free Shampoo is ideal for those with dry, damaged, delicate and color-treated hair, looking to cleanse without sulfates or parabens.

Apply to wet hair. Lather. Rinse. Product is gentle enough for everyday use. For best results, follow with Ultra Color Care Sulfate-Free Conditioner.