Clairol True Color

Whether you’re going lighter or darker, or just looking for a touch-up, we’ve got you covered! With 35 natural-looking shades to choose from, you can find your most authentic color and shine from the inside out.

TRUE COLOR at-home hair color is specially formulated to prime, color, and seal all-in-one for long-lasting coverage. So wherever each day takes you, you’ll have a TRUE COLOR that enhances the thousands of natural tones in your own hair

The true benefits of TRUE COLOR:

• Up to 100% gray coverage
• Long-lasting permanent color
• Primes, colors and seals all-in-one
• Authentic, natural looking results