Wella Color Charm Gel

GEL COLOR GIVES YOU:
• SPEED OF LIQUID, CONDITIONING AND CONVENIENCE OF CREAM
• VERSATILITY OF USE – BOWL AND BRUSH OR BOTTLE
• TRANSLUCENT MIXTURE FOR BETTER CONTROL
• VIBRANT, LONG LASTING, FADE RESISTANT RESULTS WITH GELFUSE™ TECHNOLOGY 
• EXCELLENT GRAY COVERAGE COVERS THE MOST RESISTANT GRAYS
CONDITIONING
• UP TO 60% MORE CONDITIONING THAN THE LEADING COMPETITOR.
• UP TO 43% MORE SHINE (VS. UNTREATED HAIR)

Color Charm Permanent Hair Color technology saturates, penetrates and fuses with the hair to deliver
vibrant color that is exceptionally fade resistant. 

Here's how it works:

Saturates:

Color coupler molecules combine with color activator to form a gel. You can put it exactly where you want and it will stay there, saturating every strand of hair as you apply.

Penetrates:

The gel penetrates the hair shaft to deliver vibrant color molecules.

Fuses:

The color fuses deep within the cortex of the hair to make it exceptionally fade resistant.

Results:

Beautiful, vibrant, long-lasting hair color and excellent gray coverage.

1 PART COLOR TO 2 PARTS DEVELOPER

Vibrant palette without boundaries in neutral,

ash, gold, warm and red shades

Long lasting, fade resistant results

True-to-tone color

Three different forms: Liquifuse™ Gelfuse™ Cremefuse™ technology

Excellent gray coverage that covers the most resistant grays

Up to 60% more conditioning than the leading competitor

Up to 43% more shine, even on darker hair*

Gentle floral fragrance for a pleasurable coloring experience